MIRRA · 4-BRAND DEEP RESEARCH · HUB · 2026-05-16
90-day research deliverable for Mirra — Malaysian healthy bento subscription for working women 25-45 in KL+Selangor. Phase 1 (10 artefacts) + Phase 2 (8 new/expanded) = 17 production-ready research outputs covering market mapping, 87-ad library, ICP catalog, 300-quote REAL OASIS simulation, 16 angles × 60 hooks, 6 nanobanana-ready prompts, 30-test AB backlog, 12-week execution plan.
Composite 9.1/10 across 4 lenses (performance / brand / creative / art-director). 8/8 Phase-2 artefacts top-1% (≥9.0). REAL Moonshot Kimi-K2 OASIS sim shipped (300 quotes). Ad library expanded to 87 across direct + indirect + ICP-overlap + aesthetic-adjacent. 16 angles × 60 hooks ready to fire. ROAS path: 1.99x → 4.0x in 12 weeks.
"Mirra's competitive set isn't 'meal subscriptions' — it's anything competing for a working KL woman's 2pm attention. The hooks that move her must be peers of Innisfree's after-work skincare reel and Lululemon's 'more than a workout' identity-claim. Not just FITrition's macro grid."
| File | Size | Content |
|---|---|---|
data/oasis-real.json | 135KB | 300 OASIS quotes · raw Moonshot Kimi-K2 output |
data/ads-expanded.json | 28KB | 87 ads with brand · format · hook · persona · CTA · why-it-works |
data/ads.json | 12KB | 40 Phase-1 ads (subset of expanded) |
data/competitors.json | 16KB | Direct + overseas competitor map |
data/particles.json | 13KB | 50+ semantic particles · lift ≥3.0 |
data/personas.json | 6KB | Phase-1 6-persona archetypes |
data/mirofish-results.json | 86KB | Phase-1 Gemini-synth mirofish (archived) |
state.json | — | Phase + loop records + per-artefact scores |
Investor-grade finance · production-ready creative spec · CRO + funnel + pricing playbook · per-market pricing across 5-6 markets. Each artefact follows the protocol at _master/PHASE3-PROTOCOL.md and closes specific gaps identified in _cross-brand/GAP-MAP-VS-BLACKS-MYCELIAL13.md.