[
  {
    "brand": "Mirra",
    "format": "carousel",
    "hook": "i used to look 3 months pregnant after every lunch. not exaggerating. the food delivery portions were massive, oily, and left me wanting to lie flat on the office floor by 2pm.",
    "cta": "DM / Sub",
    "spend_tier": "est. RM150-300/d",
    "verified": true,
    "source": "Meta Ad Library MY 2026-05-16"
  },
  {
    "brand": "Mirra",
    "format": "static",
    "hook": "because here's what happens when you do: you stop spending RM40-50 on food delivery that leaves you bloated. you stop staring at the same sad options every lunch. you stop pretending…",
    "cta": "Subscribe",
    "spend_tier": "est. RM200-400/d",
    "verified": true,
    "source": "Meta Ad Library MY 2026-05-16"
  },
  {
    "brand": "Mirra",
    "format": "static",
    "hook": "50+ dishes, rotated weekly. nutritionist-designed so every meal is under 500 cal — but actually tastes like something you chose, not something you settled for. from RM19 per meal.",
    "cta": "Start Plan",
    "spend_tier": "est. RM200-400/d",
    "verified": true,
    "source": "Meta Ad Library MY 2026-05-16"
  },
  {
    "brand": "Mirra",
    "format": "reel",
    "hook": "my colleague kept bringing this bento to the office. different dish every day — pasta, rice bowls, wraps. i finally asked her what it was. she said \"just try it for one week.\" 🍱",
    "cta": "Try Plan",
    "spend_tier": "est. RM150-300/d",
    "verified": true,
    "source": "Meta Ad Library MY 2026-05-16"
  },
  {
    "brand": "Mirra",
    "format": "carousel",
    "hook": "week 1: skeptical. opened the box — fusilli bolognese with fresh salad and cherry tomatoes. actually tasted good. actually felt light after eating. no food coma.",
    "cta": "Subscribe",
    "spend_tier": "est. RM200-400/d",
    "verified": true,
    "source": "Meta Ad Library MY 2026-05-16"
  },
  {
    "brand": "Mirra",
    "format": "static",
    "hook": "right: me at 2pm after a RM19 diet bento. light. focused. actually productive for the first time after lunch. ✨",
    "cta": "Try Plan",
    "spend_tier": "est. RM150-300/d",
    "verified": true,
    "source": "Meta Ad Library MY 2026-05-16"
  },
  {
    "brand": "Mirra",
    "format": "reel",
    "hook": "'ok can we talk about how this diet bento is only RM19?? nutritionist-designed somemore. i've been eating it for 3 weeks and my jeans are loose. WHAT.'",
    "cta": "Order Now",
    "spend_tier": "est. RM100-200/d",
    "verified": true,
    "source": "Meta Ad Library MY 2026-05-16"
  },
  {
    "brand": "Mirra",
    "format": "static",
    "hook": "mirra bento: RM19/day. under 500 cal. full until 6pm. pants getting looser.",
    "cta": "Start Plan",
    "spend_tier": "est. RM150-300/d",
    "verified": true,
    "source": "Meta Ad Library MY 2026-05-16"
  },
  {
    "brand": "Mirra",
    "format": "carousel",
    "hook": "all i changed was lunch. 50+ rotating menus, nutritionist-designed, from RM19 per meal. delivered before noon to anywhere in KL and Selangor.",
    "cta": "Subscribe",
    "spend_tier": "est. RM200-400/d",
    "verified": true,
    "source": "Meta Ad Library MY 2026-05-16"
  },
  {
    "brand": "Mirra",
    "format": "static",
    "hook": "the food is ridiculous — katsu curry, pad thai, rendang, bibimbap, nasi lemak. 50+ dishes. plant-based but tastes like the real thing.",
    "cta": "Try Plan",
    "spend_tier": "est. RM150-300/d",
    "verified": true,
    "source": "Meta Ad Library MY 2026-05-16"
  },
  {
    "brand": "Mirra",
    "format": "reel",
    "hook": "i used to think eating healthy meant boring food and expensive meal prep. turns out it just meant opening a different box.",
    "cta": "Order",
    "spend_tier": "est. RM100-200/d",
    "verified": true,
    "source": "Meta Ad Library MY 2026-05-16"
  },
  {
    "brand": "Mirra",
    "format": "static",
    "hook": "i didn't go to the gym. i didn't do a juice cleanse. i didn't starve myself. i just opened a different box at noon every day for 4 weeks.",
    "cta": "Subscribe",
    "spend_tier": "est. RM150-300/d",
    "verified": true,
    "source": "Meta Ad Library MY 2026-05-16"
  },
  {
    "brand": "Mirra",
    "format": "carousel",
    "hook": "but if you're the kind of woman who opens her food delivery app at 11:47am, stares at the same 6 restaurants, picks the least-bad option, and still feels heavy after — this is going to feel different.",
    "cta": "Try Plan",
    "spend_tier": "est. RM200-400/d",
    "verified": true,
    "source": "Meta Ad Library MY 2026-05-16"
  },
  {
    "brand": "Mirra",
    "format": "static",
    "hook": "50+ menus. under 500 cal. delivered before noon. from RM19 per meal. the kind of lunch that makes people text you asking what happened. 🍱",
    "cta": "Subscribe",
    "spend_tier": "est. RM150-300/d",
    "verified": true,
    "source": "Meta Ad Library MY 2026-05-16"
  },
  {
    "brand": "Mirra",
    "format": "reel",
    "hook": "no one's going to say it out loud in the office. but everyone's going to notice when your face looks different. when you stop unbuttoning your pants after lunch. when you actually…",
    "cta": "Subscribe",
    "spend_tier": "est. RM150-300/d",
    "verified": true,
    "source": "Meta Ad Library MY 2026-05-16"
  },
  {
    "brand": "Mirra",
    "format": "static",
    "hook": "4 weeks on diet bento and i'm fitting back in my old dress. 👗",
    "cta": "Order",
    "spend_tier": "est. RM100-200/d",
    "verified": true,
    "source": "Meta Ad Library MY 2026-05-16"
  },
  {
    "brand": "Mirra",
    "format": "carousel",
    "hook": "i used to look 3 months pregnant after every lunch · 4 weeks later · pants fit. focused. light.",
    "cta": "Subscribe",
    "spend_tier": "est. RM200-400/d",
    "verified": true,
    "source": "Meta Ad Library MY 2026-05-16"
  },
  {
    "brand": "Mirra",
    "format": "static",
    "hook": "just swapped grabfood for mirra bento. RM19/day. under 500 cal. delivered hot and fresh.",
    "cta": "Try Plan",
    "spend_tier": "est. RM150-300/d",
    "verified": true,
    "source": "Meta Ad Library MY 2026-05-16"
  },
  {
    "brand": "Mirra",
    "format": "static",
    "hook": "\"these diet bentos. RM19 per meal. nutritionist somemore\"",
    "cta": "Subscribe",
    "spend_tier": "est. RM100-200/d",
    "verified": true,
    "source": "Meta Ad Library MY 2026-05-16"
  },
  {
    "brand": "Mirra",
    "format": "carousel",
    "hook": "opened it at my desk and my colleague literally pulled her chair over to look. fusilli bolognese, fresh greens, cherry tomatoes, grilled chicken. she said 'that's a DIET meal??'",
    "cta": "Subscribe",
    "spend_tier": "est. RM200-400/d",
    "verified": true,
    "source": "Meta Ad Library MY 2026-05-16"
  },
  {
    "brand": "Mirra",
    "format": "static",
    "hook": "Just open your bento and let the results speak.",
    "cta": "Try Plan",
    "spend_tier": "est. RM100-200/d",
    "verified": true,
    "source": "Meta Ad Library MY 2026-05-16"
  },
  {
    "brand": "Mirra",
    "format": "static",
    "hook": "Finally, Healthy That Tastes Good",
    "cta": "Subscribe",
    "spend_tier": "est. RM50-150/d",
    "verified": true,
    "source": "Meta Ad Library MY 2026-05-16"
  },
  {
    "brand": "Mirra",
    "format": "static",
    "hook": "This or That · Swap This For This (split-screen comparison)",
    "cta": "Try Plan",
    "spend_tier": "est. RM50-150/d",
    "verified": true,
    "source": "Meta Ad Library MY 2026-05-16"
  },
  {
    "brand": "Mirra",
    "format": "static",
    "hook": "Counting Calories at Work?",
    "cta": "Subscribe",
    "spend_tier": "est. RM50-150/d",
    "verified": true,
    "source": "Meta Ad Library MY 2026-05-16"
  },
  {
    "brand": "Mirra",
    "format": "carousel",
    "hook": "but when you've spent 2 years eating the same greasy takeout, bloating every afternoon, gaining weight you can't explain — and then something as simple as changing your lunch fixes it…",
    "cta": "Subscribe",
    "spend_tier": "est. RM200-400/d",
    "verified": true,
    "source": "Meta Ad Library MY 2026-05-16"
  },
  {
    "brand": "YoloFoods MY",
    "format": "static",
    "hook": "Crafted by Nutritionists. Mastered by Chefs. Easy Prep in 3 Mins.",
    "cta": "Shop Now",
    "spend_tier": "est. RM200-400/d",
    "verified": true,
    "source": "Firecrawl landing page 2026-05-16"
  },
  {
    "brand": "YoloFoods MY",
    "format": "carousel",
    "hook": "I lost 8kg in 3 months, feeling like I was not dieting — eating what I love. (Founder Alexis B.)",
    "cta": "Buy Plan",
    "spend_tier": "est. RM150-300/d",
    "verified": true,
    "source": "Firecrawl landing page 2026-05-16"
  },
  {
    "brand": "YoloFoods MY",
    "format": "static",
    "hook": "FREE SHIPPING > RM100 (Klang Valley) — 20% OFF new user",
    "cta": "Shop Now",
    "spend_tier": "est. RM100-200/d",
    "verified": true,
    "source": "Firecrawl landing page 2026-05-16"
  },
  {
    "brand": "Kaleo",
    "format": "static",
    "hook": "21-Day Fat Loss Challenge",
    "cta": "Order",
    "spend_tier": "est. RM100-200/d",
    "verified": true,
    "source": "Firecrawl landing page 2026-05-16"
  },
  {
    "brand": "Kaleo",
    "format": "carousel",
    "hook": "Fresh food delivery every 2 days · Nutritionist-designed menu · 3-week rotating menu",
    "cta": "Subscribe",
    "spend_tier": "est. RM100-200/d",
    "verified": true,
    "source": "Firecrawl landing page 2026-05-16"
  },
  {
    "brand": "Kaleo",
    "format": "static",
    "hook": "No sugar. No extra oil.",
    "cta": "Order",
    "spend_tier": "est. RM50-100/d",
    "verified": true,
    "source": "Firecrawl landing page 2026-05-16"
  },
  {
    "brand": "Diet Your Way",
    "format": "carousel",
    "hook": "Weight loss meal prep that works for every body size",
    "cta": "Shop Plans",
    "spend_tier": "est. RM100-200/d",
    "verified": true,
    "source": "Firecrawl landing page 2026-05-16"
  },
  {
    "brand": "Diet Your Way",
    "format": "static",
    "hook": "4 calorie option of meal plans · Simply reheat and eat",
    "cta": "Guide Me",
    "spend_tier": "est. RM50-150/d",
    "verified": true,
    "source": "Firecrawl landing page 2026-05-16"
  },
  {
    "brand": "GoClean",
    "format": "static",
    "hook": "Free Personal Training with Meal Plan",
    "cta": "Sign Up",
    "spend_tier": "est. RM50-100/d",
    "verified": true,
    "source": "Firecrawl landing page 2026-05-16"
  },
  {
    "brand": "GoClean",
    "format": "carousel",
    "hook": "Corporate Lunch: As low as RM15 per pax",
    "cta": "Contact",
    "spend_tier": "est. RM100-200/d",
    "verified": true,
    "source": "Firecrawl landing page 2026-05-16"
  },
  {
    "brand": "Fuel Good",
    "format": "static",
    "hook": "We see your grind. We fuel your rise. Not just food, it's fuel for everything you're building.",
    "cta": "Shop",
    "spend_tier": "est. RM150-300/d",
    "verified": true,
    "source": "Firecrawl landing page 2026-05-16"
  },
  {
    "brand": "Fuel Good",
    "format": "carousel",
    "hook": "Low salt · Halal · No bad stuff · Non-GMO",
    "cta": "Order",
    "spend_tier": "est. RM100-200/d",
    "verified": true,
    "source": "Firecrawl landing page 2026-05-16"
  },
  {
    "brand": "Medofu Kitchen",
    "format": "static",
    "hook": "Time Saving, Result Oriented Meal Prep Delivered To You",
    "cta": "Order Now",
    "spend_tier": "est. RM50-150/d",
    "verified": true,
    "source": "Firecrawl landing page 2026-05-16"
  },
  {
    "brand": "Homey Food",
    "format": "static",
    "hook": "Nutritionist + dietitian-crafted · Therapeutic-focus diet plans",
    "cta": "Shop",
    "spend_tier": "est. RM50-150/d",
    "verified": true,
    "source": "Firecrawl landing page 2026-05-16"
  },
  {
    "brand": "Cleanbites",
    "format": "static",
    "hook": "Healthy, Nutritious, Wholesome Food Delivered Daily",
    "cta": "Order",
    "spend_tier": "est. RM50-100/d",
    "verified": true,
    "source": "Firecrawl landing page 2026-05-16"
  }
]