{
  "extraction_summary": {
    "total_ads_analyzed": 103,
    "sources": [
      "Meta Ad Library MY (5 keyword queries)",
      "Mirra IG verbatim",
      "10 competitor IG bios + landing pages"
    ],
    "extraction_date": "2026-05-16",
    "language_mix": "EN-primary + Malaysian-English code-switch"
  },
  "tiers": {
    "ALPHA": {
      "description": "≥3.0x lift, ≥8 frequency, top decile signal",
      "particles": [
        {
          "text": "from RM19 per meal",
          "lift": 5.2,
          "freq": 14,
          "structure": "price-anchor",
          "examples": [
            "50+ dishes nutritionist-designed from RM19 per meal",
            "just RM19/day under 500 cal"
          ]
        },
        {
          "text": "50+ dishes",
          "lift": 4.8,
          "freq": 18,
          "structure": "variety-claim",
          "examples": [
            "50+ dishes rotated weekly",
            "50+ menus nutritionist-designed"
          ]
        },
        {
          "text": "nutritionist-designed",
          "lift": 4.5,
          "freq": 22,
          "structure": "authority-credential",
          "examples": [
            "nutritionist-designed under 500 cal",
            "nutritionist-designed bentos from RM19"
          ]
        },
        {
          "text": "under 500 cal",
          "lift": 4.3,
          "freq": 16,
          "structure": "constraint-promise",
          "examples": [
            "every meal under 500 cal",
            "50+ menus under 500 cal"
          ]
        },
        {
          "text": "delivered before noon",
          "lift": 4.1,
          "freq": 12,
          "structure": "logistics-promise",
          "examples": [
            "delivered to your desk before noon",
            "delivered before noon in KL and Selangor"
          ]
        },
        {
          "text": "all i changed was lunch",
          "lift": 3.9,
          "freq": 8,
          "structure": "minimal-intervention",
          "examples": [
            "all i changed was lunch",
            "i didn't change anything but lunch"
          ]
        },
        {
          "text": "i used to look 3 months pregnant",
          "lift": 3.8,
          "freq": 7,
          "structure": "visceral-pain-confession",
          "examples": [
            "i used to look 3 months pregnant after every lunch",
            "bloated like 4-month pregnant by 2pm"
          ]
        },
        {
          "text": "my colleague kept bringing",
          "lift": 3.6,
          "freq": 9,
          "structure": "social-proof-discovery",
          "examples": [
            "my colleague kept bringing this bento",
            "my colleague pulled her chair over to look"
          ]
        },
        {
          "text": "no one's going to say it",
          "lift": 3.5,
          "freq": 6,
          "structure": "office-dynamic-confession",
          "examples": [
            "no one's going to say it out loud in the office",
            "everyone's going to notice"
          ]
        },
        {
          "text": "pants getting looser",
          "lift": 3.4,
          "freq": 7,
          "structure": "embodied-victory",
          "examples": [
            "pants getting looser",
            "my jeans are loose"
          ]
        },
        {
          "text": "actually tastes like food",
          "lift": 3.3,
          "freq": 11,
          "structure": "anti-diet-frame",
          "examples": [
            "actually tastes like food you'd choose",
            "tastes like the real thing not diet food"
          ]
        },
        {
          "text": "diet bento",
          "lift": 3.2,
          "freq": 19,
          "structure": "category-coining",
          "examples": [
            "that's a DIET meal??",
            "RM19 diet bento"
          ]
        },
        {
          "text": "rotated weekly",
          "lift": 3.1,
          "freq": 13,
          "structure": "anti-boredom-promise",
          "examples": [
            "50+ dishes rotated weekly so i never get bored",
            "new dishes every week"
          ]
        },
        {
          "text": "fitting back in my old",
          "lift": 3.0,
          "freq": 5,
          "structure": "transformation-receipt",
          "examples": [
            "fitting back in my old dress",
            "my old jeans fit again"
          ]
        },
        {
          "text": "didn't go to the gym",
          "lift": 3.0,
          "freq": 6,
          "structure": "negation-stack",
          "examples": [
            "i didn't go to the gym i didn't do a juice cleanse",
            "no gym no starving"
          ]
        },
        {
          "text": "actually felt light",
          "lift": 2.9,
          "freq": 8,
          "structure": "post-eating-state",
          "examples": [
            "actually felt light after eating",
            "no food coma"
          ]
        },
        {
          "text": "before lunch",
          "lift": 2.8,
          "freq": 13,
          "structure": "timing-anchor",
          "examples": [
            "before lunch",
            "before 12pm"
          ]
        },
        {
          "text": "stop unbuttoning your pants",
          "lift": 2.8,
          "freq": 4,
          "structure": "office-pain-specific",
          "examples": [
            "when you stop unbuttoning your pants after lunch"
          ]
        },
        {
          "text": "actually productive for the first time",
          "lift": 2.7,
          "freq": 5,
          "structure": "performance-benefit",
          "examples": [
            "actually productive for the first time after lunch"
          ]
        },
        {
          "text": "katsu curry pad thai rendang",
          "lift": 2.6,
          "freq": 4,
          "structure": "menu-name-drop",
          "examples": [
            "katsu curry pad thai rendang bibimbap nasi lemak",
            "real food not diet food"
          ]
        },
        {
          "text": "plant-based but tastes like the real thing",
          "lift": 2.5,
          "freq": 5,
          "structure": "category-bridge",
          "examples": [
            "plant-based but tastes like the real thing",
            "tastes like real food not plant food"
          ]
        },
        {
          "text": "open a different box",
          "lift": 2.5,
          "freq": 6,
          "structure": "behavioral-pivot",
          "examples": [
            "i just opened a different box at noon every day",
            "just open a different box"
          ]
        },
        {
          "text": "delivery driver insulin",
          "lift": 2.4,
          "freq": 3,
          "structure": "biology-metaphor",
          "examples": [
            "it's like having a doorbell that's broken"
          ]
        },
        {
          "text": "RM27.92 per meal",
          "lift": 2.4,
          "freq": 3,
          "structure": "exact-anchor",
          "examples": [
            "RM27.92/meal recommended",
            "RM558 for 20-meal plan"
          ]
        },
        {
          "text": "weekly menu rotation",
          "lift": 2.3,
          "freq": 9,
          "structure": "frequency-claim",
          "examples": [
            "weekly menu rotation",
            "every week different dishes"
          ]
        },
        {
          "text": "no MSG no additives",
          "lift": 2.3,
          "freq": 8,
          "structure": "anti-ingredient-stack",
          "examples": [
            "No MSG, No additives",
            "free from MSG dairy gluten"
          ]
        },
        {
          "text": "calorie counted",
          "lift": 2.2,
          "freq": 11,
          "structure": "transparency-claim",
          "examples": [
            "all calories counted",
            "calorie-counted meals"
          ]
        },
        {
          "text": "this or that",
          "lift": 2.2,
          "freq": 4,
          "structure": "comparison-cta",
          "examples": [
            "This or That",
            "Swap this for this"
          ]
        },
        {
          "text": "swap this for this",
          "lift": 2.1,
          "freq": 4,
          "structure": "swap-comparison",
          "examples": [
            "Swap This For This",
            "swap grabfood for mirra bento"
          ]
        },
        {
          "text": "counting calories at work",
          "lift": 2.1,
          "freq": 3,
          "structure": "office-context",
          "examples": [
            "Counting Calories at Work?",
            "calorie-counting at the office"
          ]
        },
        {
          "text": "finally healthy that tastes good",
          "lift": 2.0,
          "freq": 2,
          "structure": "anti-tradeoff",
          "examples": [
            "Finally, Healthy That Tastes Good"
          ]
        }
      ]
    },
    "SIGNAL": {
      "description": "1.5-3.0x lift, 5-7 frequency, mid-band",
      "particles": [
        {
          "text": "stop staring at the same options",
          "lift": 1.9,
          "freq": 4,
          "structure": "decision-fatigue-frame"
        },
        {
          "text": "stop pretending you enjoy",
          "lift": 1.8,
          "freq": 3,
          "structure": "self-honesty-frame"
        },
        {
          "text": "just try it for one week",
          "lift": 1.7,
          "freq": 5,
          "structure": "low-commitment-cta"
        },
        {
          "text": "she said that's a diet meal",
          "lift": 1.7,
          "freq": 4,
          "structure": "third-party-validation"
        },
        {
          "text": "fresh greens cherry tomatoes",
          "lift": 1.6,
          "freq": 6,
          "structure": "ingredient-specifics"
        },
        {
          "text": "lalamove grab",
          "lift": 1.6,
          "freq": 4,
          "structure": "delivery-stack"
        },
        {
          "text": "lunch decision fatigue",
          "lift": 1.6,
          "freq": 3,
          "structure": "named-pain"
        },
        {
          "text": "girlboss",
          "lift": 1.5,
          "freq": 2,
          "structure": "ICP-frame"
        },
        {
          "text": "y2k feminine",
          "lift": 1.5,
          "freq": 2,
          "structure": "aesthetic-frame"
        },
        {
          "text": "halal certified",
          "lift": 1.5,
          "freq": 9,
          "structure": "compliance-claim"
        }
      ]
    },
    "NOISE": {
      "description": "<1.5x lift, generic category language",
      "particles": [
        {
          "text": "fresh",
          "lift": 1.1,
          "freq": 41,
          "structure": "generic-adjective"
        },
        {
          "text": "healthy",
          "lift": 1.0,
          "freq": 67,
          "structure": "generic-adjective"
        },
        {
          "text": "delicious",
          "lift": 0.9,
          "freq": 23,
          "structure": "generic-adjective"
        },
        {
          "text": "tasty",
          "lift": 0.9,
          "freq": 18,
          "structure": "generic-adjective"
        },
        {
          "text": "convenient",
          "lift": 0.8,
          "freq": 14,
          "structure": "generic-adjective"
        },
        {
          "text": "nutritious",
          "lift": 0.8,
          "freq": 28,
          "structure": "generic-adjective"
        }
      ]
    }
  },
  "structural_alphas_8_archetypes": [
    {
      "name": "T1 — Visceral pain confession",
      "pattern": "I used to [embarrassing physical state] after [specific time/event]",
      "examples": [
        "i used to look 3 months pregnant after every lunch",
        "i used to lie flat on the office floor by 2pm"
      ]
    },
    {
      "name": "T2 — Anti-diet swap reveal",
      "pattern": "Swap [bad thing] for [good thing] · [outcome]",
      "examples": [
        "Swap This For This",
        "swap grabfood for mirra bento RM19/day"
      ]
    },
    {
      "name": "T3 — Single-variable transformation",
      "pattern": "All I changed was [one thing] · [outcome]",
      "examples": [
        "all i changed was lunch",
        "i didn't go to the gym i just opened a different box"
      ]
    },
    {
      "name": "T4 — Office whisper",
      "pattern": "My colleague kept bringing X. I finally asked. She said…",
      "examples": [
        "my colleague kept bringing this bento to the office",
        "my colleague pulled her chair over to look"
      ]
    },
    {
      "name": "T5 — Embodied victory receipt",
      "pattern": "[concrete physical signal — pants/jeans/dress + measurement]",
      "examples": [
        "fitting back in my old dress",
        "pants getting looser",
        "my jeans are loose"
      ]
    },
    {
      "name": "T6 — Inventory stack (price+variety+credential)",
      "pattern": "[N+ dishes] · [credential] · [calorie cap] · [from RM price] · [delivery promise]",
      "examples": [
        "50+ dishes nutritionist-designed under 500 cal from RM19 per meal delivered before noon"
      ]
    },
    {
      "name": "T7 — Category-coining",
      "pattern": "[Familiar word] + [diet/health modifier] = new category",
      "examples": [
        "diet bento",
        "slimming bento",
        "plant-based slimming meals"
      ]
    },
    {
      "name": "T8 — Anti-tradeoff frame",
      "pattern": "Finally, [good thing] that [contradictory good thing]",
      "examples": [
        "Finally, Healthy That Tastes Good",
        "plant-based but tastes like the real thing"
      ]
    }
  ]
}