Zennith Research · Confidential

MIRRAHealthy bento subscription · KL + Selangor

"Same delicious local flavours, no compromises"

Composite · 9.1/10 Y5 Exit · RM 145M–285M Category · Healthy meal subscription · women 25-45 KL/Sel Last updated · 2026-05-16

Brand-records dimensions

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Business

Identity · geo · team · strategy · status

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Financial

TAM/SAM/SOM · P&L · exits · capital

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Branding

DNA · visual · sonic · forbidden phrases

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Marketing

ICP × 8Ps · WOT · alphas · OASIS sim

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Content

Hooks · ad library · posting calendar

 🎬

Creative

Art direction · cast · elements · beats

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Platform

Meta · Shopify · WhatsApp · IG · Kitchen

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Channels

Funnel · ROI · B2B · D2C · retail · export

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Sales

Orders · revenue · cohort · LTV · attribution

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Reports

Daily pulse · weekly ROAS · quarterly board

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Graphs

Revenue · ROAS · ad_id chain · cross-brand flow

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