42 visual references across 5 axes (photography · packaging · typography · palette · motion) — competitor IG/landing-page scrape + curated Pinterest/Unsplash inspiration. Mirra's pink-cream Y2K-feminine wellness palette is the unowned moat. Every competitor in KL is either clinical (YoloFoods/Medofu), fitness-bro (Kaleo/Fuel Good), or utilitarian (Diet Your Way) — the femme-luxe-wellness aesthetic IS the lane.
Mirra canon: top-view hero bento with steam-plume reveal. NEVER mid-bite. Side-profile chewing or Ken-Burns zoom acceptable.
Rectangular tray with 3 compartments + round cream-coloured bowl. NO lid-wrap reveal. Steam rises from microwave.
Fraunces / Playfair for hero · Geist / Inter for body · JetBrains Mono for utility tags. Y2K-feminine but design-considered.
#F8BECD pink · #EBAABD dusty rose · #AC374B crimson · #FFF5EE warm cream. AVOID greens (clinical), AVOID greys (Goclean).



















| SLOT | HEX | NAME | USE |
|---|---|---|---|
| Primary | #F8BECD | Pink | Hero backgrounds, product highlights |
| Secondary | #EBAABD | Dusty Rose | Subtle gradients, packaging |
| Accent | #AC374B | Crimson | CTAs, key copy, price callouts |
| Cream | #FFF5EE | Warm Cream | Page backgrounds, breathing room |
| Avoid | #7FB069 | Wellness Green | NEVER — too "Goclean" / clinical |
| Avoid | #2C3E3F | Dark Teal | NEVER — too masculine |