DEEP RESEARCH · BRAND-CREATIVE INTELLIGENCE

SCRAPBOOK — VISUAL ARCHAEOLOGY

42 visual references across 5 axes (photography · packaging · typography · palette · motion) — competitor IG/landing-page scrape + curated Pinterest/Unsplash inspiration. Mirra's pink-cream Y2K-feminine wellness palette is the unowned moat. Every competitor in KL is either clinical (YoloFoods/Medofu), fitness-bro (Kaleo/Fuel Good), or utilitarian (Diet Your Way) — the femme-luxe-wellness aesthetic IS the lane.

BRAND MIRRAARTEFACT 02 OF 10DATE 2026-05-16GEO KL+SELANGORCHANNEL META + WHATSAPP

§01 Axis taxonomy 5 DIMENSIONS

PHOTOGRAPHY

Top-view · side-profile · 45-deg

Mirra canon: top-view hero bento with steam-plume reveal. NEVER mid-bite. Side-profile chewing or Ken-Burns zoom acceptable.

PACKAGING

3-compartment + round cream bowl

Rectangular tray with 3 compartments + round cream-coloured bowl. NO lid-wrap reveal. Steam rises from microwave.

TYPOGRAPHY

Editorial serif + bold sans

Fraunces / Playfair for hero · Geist / Inter for body · JetBrains Mono for utility tags. Y2K-feminine but design-considered.

PALETTE

Pink-cream · dusty-rose · crimson

#F8BECD pink · #EBAABD dusty rose · #AC374B crimson · #FFF5EE warm cream. AVOID greens (clinical), AVOID greys (Goclean).

§02 Competitor visual archaeology SCRAPED FROM SITES

Real image URLs harvested from each competitor's landing page via Firecrawl. Click through to see the source. These are the actual ad-creative + product-shot assets KL women are seeing today.

Mirra 1 REFS

Mirra hero · bento aesthetic
HERO
Mirra hero · bento aesthetic
↗ source

YoloFoods MY 2 REFS

YoloFoods Plans · clinical-Asian
PACKAGING
YoloFoods Plans · clinical-Asian
↗ source
YoloFoods Crafted-by-Nutritionists tab
UI
YoloFoods Crafted-by-Nutritionists tab
↗ source

Kaleo 7 REFS

Kaleo hero · fitness-utility lifestyle
PHOTOGRAPHY
Kaleo hero · fitness-utility lifestyle
↗ source
Kaleo Weight Loss Challenge tile
AD-CREATIVE
Kaleo Weight Loss Challenge tile
↗ source
Kaleo delivery icon
ICON
Kaleo delivery icon
↗ source
Kaleo nutritionist icon
ICON
Kaleo nutritionist icon
↗ source
Kaleo food-tray icon
ICON
Kaleo food-tray icon
↗ source
Kaleo slim-body icon
ICON
Kaleo slim-body icon
↗ source
Kaleo logo
BRAND
Kaleo logo
↗ source

Diet Your Way 1 REFS

DYW hero banner · weight-loss prep
HERO
DYW hero banner · weight-loss prep
↗ source

Fuel Good 6 REFS

Fuel Good logo
BRAND
Fuel Good logo
↗ source
Fuel Good header · masculine grind
HERO
Fuel Good header · masculine grind
↗ source
Fuel Good lifestyle tile
LIFESTYLE
Fuel Good lifestyle tile
↗ source
Fuel Good broccoli ingredient
INGREDIENT
Fuel Good broccoli ingredient
↗ source
Fuel Good product card
PRODUCT
Fuel Good product card
↗ source
Fuel Good wordmark
BRAND
Fuel Good wordmark
↗ source

GoClean 3 REFS

GoClean banner · corporate canteen
HERO
GoClean banner · corporate canteen
↗ source
GoClean meal lineup
PRODUCT
GoClean meal lineup
↗ source
GoClean salmon hero
PRODUCT
GoClean salmon hero
↗ source

Medofu 4 REFS

Medofu standard meals · meal-prep vacuum-seal
PACKAGING
Medofu standard meals · meal-prep vacuum-seal
↗ source
Medofu portion icon
ICON
Medofu portion icon
↗ source
Medofu freshness icon
ICON
Medofu freshness icon
↗ source
Medofu delivery icon
ICON
Medofu delivery icon
↗ source

§03 Inspiration corpus CURATED PINTEREST/UNSPLASH

18 hand-curated reference frames from Unsplash + Pinterest-style searches: bento composition, Y2K-femme palette, steam-plume reveal, office-desk lifestyle, side-profile motion. These are the visual targets for Mirra's next campaign batch.
Healthy bento overhead · clean composition
PHOTOGRAPHY
Healthy bento overhead · clean composition
↗ source
Pink-cream wellness palette
PALETTE
Pink-cream wellness palette
↗ source
Bento top-view · multi-compartment
PACKAGING
Bento top-view · multi-compartment
↗ source
Editorial salad shot
PHOTOGRAPHY
Editorial salad shot
↗ source
Color-blocked bento composition
PHOTOGRAPHY
Color-blocked bento composition
↗ source
Comparison split-screen reference
AD-CREATIVE
Comparison split-screen reference
↗ source
Bowl lifestyle · woman + bento
LIFESTYLE
Bowl lifestyle · woman + bento
↗ source
Korean-style bento aesthetic
PHOTOGRAPHY
Korean-style bento aesthetic
↗ source
Asian fusion plate composition
PHOTOGRAPHY
Asian fusion plate composition
↗ source
Wellness packaging mockup
PACKAGING
Wellness packaging mockup
↗ source
Steam-rising plume effect
MOTION
Steam-rising plume effect
↗ source
Side-profile chewing shot
MOTION
Side-profile chewing shot
↗ source
Office desk lunch lifestyle
LIFESTYLE
Office desk lunch lifestyle
↗ source
Healthy bowl close-up
PHOTOGRAPHY
Healthy bowl close-up
↗ source
Asian rice bowl plating
PHOTOGRAPHY
Asian rice bowl plating
↗ source
Editorial typography reference
TYPOGRAPHY
Editorial typography reference
↗ source
Hand-held bento moment
LIFESTYLE
Hand-held bento moment
↗ source
Pasta + greens composition
PHOTOGRAPHY
Pasta + greens composition
↗ source

§04 Take-home palette LOCKED

SLOTHEXNAMEUSE
Primary#F8BECDPinkHero backgrounds, product highlights
Secondary#EBAABDDusty RoseSubtle gradients, packaging
Accent#AC374BCrimsonCTAs, key copy, price callouts
Cream#FFF5EEWarm CreamPage backgrounds, breathing room
Avoid#7FB069Wellness GreenNEVER — too "Goclean" / clinical
Avoid#2C3E3FDark TealNEVER — too masculine